It’s a well known fact that makeup in Australia is pretty pricey. A foundation that costs $7 in the US can easily cost $20 here. With the exchange rate, tax, import fees etc. it does make sense and is fair – but it sure isn’t fair for our bank accounts! I see so many of these tags on YouTube where people have affordable brands that we don’t have access to here/are a lot cheaper in the US, so I wanted to see what $100 got you in terms of a full face in Australia! In terms of a full face, $100 doesn’t get you too far, but there are some amazing affordable products available in Australia.
Primer/Setting Spray: Rimmel #Instafix Primer and Setting Spray* $13.95. I usually combine this with other primers but for someone with a more ‘normal’ skintype or who doesn’t use a primer this would definitely work. Primer and setting spray aren’t something that I find everybody uses but I use every day so I couldn’t skip that out.
Foundation: Maybelline Matte and Poreless $19.95. There are some cheaper foundations available from Essence and W7 but I find that this one from Maybelline has the best shade range – aka the other two brands don’t have shades pale enough to suit me!
Concealer/Eyeshadow Primer: Colourpop No Filter Concealer ~$8. While there are some other affordable options out there (again Essence and W7 would be my top picks) I think this Colourpop one works a lot better as the formula is effective for both under the eyes and concealing any spots needed – pick a skintoned shade rather than a shade to highlight and you’ve got a winner! Colourpop have some really great products for a low price, and whilst you do need to order from the US and their prices will be converted from USD they still work out a really great deal. I don’t usually use concealer as an eyeshadow primer but this actually works quite nicely!
Powder: Australis Fresh and Flawless Powder $12.95. This foundation powder is raved about by a lot of Australians for the simple fact that it’s pretty affordable (compared to a lot of other powders at the very least) and works really nicely to set makeup all day. I wouldn’t personally use this to set my concealer unless I was in a pinch (aka for a full face under $100!) but it’s still an incredible powder.
Cheeks/Eyeshadow: Models Own Sculpt & Glow Contour Kit* $24.95. This palette is a great option – it has a highlight, bronze/contour shade and a blush. Whilst I’d use something else to contour (not in this challenge though) it proves a great option. I’ve also tested this to use as eyeshadow and it creates a really gorgeous glowy eye look.
Brows: Rimmel Brow This Way Fibre Pencil* $10.95 + Essence Eyebrow Gel $4.10. This brow pencil I chose because it’s great to fill in any sparse areas of the brow whilst also giving it a wash of colour because of the fibres contained in the pencil. It’s a product I continuously lean towards and is a great multi-tasker. I couldn’t go a day without setting down my brows, and the Essence brow gel is a great product to set them in place all day without feeling too heavy or ‘crunchy’.
Mascara: Maybelline The Falsies Mascara $19.95. I’ve tried some good and some terrible mascaras, and for a more affordable pricepoint this mascara definitely wins the quality award from me. Whilst other brands do have mascaras under $20 I can’t think of one off the top of my head that I’d recommend over this one – it lengthens, darkens, curls and volumises and the effect lasts all day – what more do you need?
Total – $114.85.
I tried, I really did. I cut out steps from my usual routine (colour correcting, contouring, lips etc) but the simple fact of the matter is makeup is quite expensive in Australia, and for a full face of products you’re looking at at least $200 to have one of everything. I didn’t want to go out and buy products that I wouldn’t recommend purposely for this ‘tag’ – I feel like that really defeats the purpose – and it goes to show that it’s really hard to buy a lot for a little.
Affordable brands I recommend: W7 (foundation if you’re not super pale + cheek products), BYS (eyeshadows), Maybelline (mascaras, foundations), Colourpop (eyeshadows, highlighters, concealers), Rimmel (lipsticks, cheek products, eyebrow products), Essence (eyeshadows, eyebrow gel, limited edition products), Models Own (cheek products, eyeshadow), Australis (primer, powder, lip products), Models Prefer (cheek products, eyebrow products, brushes).